MilkMade was not started with business pursuits in mind... rather, Diana Hardeman just wanted a better pint. After years of buying a-pint-a-night from her local bodega, she realized she was left increasingly unsatisfied - pints had shrunk, what was once ‘natural’ could no longer be labeled as such, and flavors weren’t aligned with her more adventurous palate.
So, Diana took matters into her own hands. In the summer of 2009, she bought a tiny ice cream maker, got in touch with local farmers and began foraging for local ingredients, and began crafting ‘scream that dreams are made of. Word spread, and upon realizing Diana wasn’t the only ice cream enthusiast that desired a better pint, she launched MilkMade’s monthly membership at the end of 2009.
MilkMade Ice Cream started with just 50 members in the East Village neighborhood, soon expanded to the West Village,then all of Manhattan and Brooklyn, and now serves the greater New York City area.